The digital transformation of companies is key to prospering in a competitive and constantly evolving business climate. No matter the size of your business, using the right technology tools will increase your sales possibilities, the number of loyal customers and conversion rates.
According to the latest study on the Digital Maturity Index of Companies in Spain carried out by Incipy in 2019, Spanish companies continue to fail in the digital transformation, obtaining a score of 4.6 out of 10, but 5 points higher than in 2018.
1. IDENTIFY YOUR TECHNOLOGICAL NEED
Before commenting on the digital transformation of your organization you should understand from which point you start, taking into account your short, medium and long term objectives.
Assess the current situation of your company and make a diagnosis that allows you to know your strengths and weaknesses.
In short, analyze how your organization works both outwardly and inwardly, with the aim of identifying your problems and technological needs to solve them.
2. PRIORITY TO DIGITAL TRANSFORMATION
Once these technological needs are defined, it is important to make the digitization process a priority. Invest time and resources to develop the digitization plan and to implement it.
Draw up a strategy of concrete objectives with deadlines, both from the internal point of view and in the communication of your company to the outside.
3. UNDERSTAND YOUR DIGITAL CUSTOMER
Once your plan is defined, the next step is to understand how your customer behaves and improve their digital experience.
To do this, the first thing you need to think about is: how does my digital customer act? This will help you define the changes in the visible part of the business to your customers, and will also guide the internal operational and technological changes to be carried out.
4. FOCUS ON CUTTING EDGE TECHNOLOGIES
To carry out a digital transformation process, it is essential to have the appropriate technological tools.
Which ones are necessary for your business will depend on your specific needs and the activity of your company.
Here are some examples: tools for task and project management, business applications, platforms to launch your online store…
5. LOOK FOR PERSONALIZATION, EASINESS AND QUALITY
The tools should be adapted to your company, not your company to the tools. Having exclusive technological systems for your business will improve your digital interaction with the client and will differentiate you from the competition.
Personalization is vital to achieving a good product and a good service that makes the experience excellent.
At Digizone Labs we enjoy sharing our experience and passion for building solutions that help to empower your business. We develop all types of software and technological tools that are totally personalized and exclusive for each client.